The Concept Jayaashree Industries (www.newinventions.in) operates on the principle that sanitary napkins, manufactured using a “Small is Beautiful” model, can deliver livelihood, hygiene and dignity to poor women, and even help them build stronger communities. In other words, Jayaashree is a small organization with a panoramic vision. The Challenges Find funds to expand as rapidly as the idea would allow, Brand the organization, collaborate with ideally-suited partners and replicate the existing model across geographies and cultures. S&V’s approach Define the qualities required in potential partners, identify them in the crowded capital-space, make the existing model more efficient before replicating it, create a Brand that conveys both pragmatism and social vision, and ensure that the concept actually delivers the promised social changes at the grassroots.   © 2008 Scalers & Victors   Privacy Policy